adtechces / 2026 Concept // pre-launch

// The directory that doesn't exist yet

adtechCES

Every January, AdTech invades CES — not on the show floor, but in the bars, lobbies, and hotel rooms between Aria and Cosmo. This is the directory of who's actually there.

// The problem

AdTech doesn't exhibit at CES. But every year, hundreds of companies — SSPs, DSPs, agencies, publishers, identity, measurement — descend on Vegas anyway. Meetings happen on couches. Deals get done in lobbies. Someone you've been emailing for six months is somehow at the same hotel and you don't know it.

// The fix

A simple, public directory: who's coming, from which company, where they're set up. Built by the industry, for the industry. No badges, no logins, no LinkedIn detective work. Open the page, find your people, get the meeting on the calendar.

01
Companies

Who's attending CES from the AdTech ecosystem this year.

02
People

Who from each company is on the ground — and what they're working on.

03
Where to find them

Hotel, suite, bar, or the Cosmo lobby couch. Whatever the meeting spot is.

// Get involved

If this sounds like something you'd actually use, I'd love to hear it.

Building this for CES 2027 (January 2027). Looking for input from people who attend year after year — what's missing, what would make it actually useful, who else should be at the table. If you've got thoughts, opinions, or want to help shape it, the door is open.